Circle of Protection
A national campaign for India's adolescents and young adults — building conversations around the protective factors that form a circle of safety: resilience, help-seeking, social connectedness, and digital well-being.
Why This Campaign Exists
India faces a growing mental health crisis among its youngest citizens. These realities are the reason Circle of Protection exists.
What the Campaign Does
Timed around World Mental Health Day and World Suicide Prevention Day, the campaign meets young people where they already are — online.
"These protective factors form a circle of protection around us and keep us safe and secure."
— Circle of Protection, SPIF × Instagram
Rather than focusing solely on crisis intervention, Circle of Protection takes a proactive approach — fostering conversations about the everyday factors that build mental resilience before a crisis point is reached. The campaign addresses adverse childhood experiences (ACE), childhood trauma, and digital well-being alongside positive themes like social connectedness and help-seeking behaviour.
Explore The Protective Factors
These are the themes at the heart of the campaign. Select a topic to read our evidence-based toolkit and learn how to build your own circle of protection.
Building the capacity to recover from setbacks and adapt to difficult circumstances — a core attribute that protects against crisis.
Normalising the act of reaching out — to friends or professionals — and removing the stigma that stops young people from asking for support.
Strong relationships with family, peers, and community are among the most powerful buffers against suicidal ideation.
Helping young people navigate online pressures safely and building healthy digital habits to protect their focus and mood.
Prioritising personal mental health and physical well-being as an active, ongoing practice — not just a response to distress.
Acknowledging adverse childhood experiences (ACE) openly, reducing shame, and encouraging early trauma-informed support.
Follow SPIF on Instagram for campaign content, protective factor conversations, survivor stories, and mental health resources for young India.
Follow the CampaignNeed to talk to someone right now?
You don't have to go through this alone. Free, confidential support is available 24/7.